From 8 to 13 April, as part of the Milan Design Week, the international project RUSSIAN DESIGN PAVILION was first opened in cooperation with Italian partners – the Promote Design and Bealux Best Selection agencies.
After the successful organization of the pavilions in Florence and London, the project showed domestic trends in the world capital of design – Milan. The exhibition area was one of the most visited design quarters – Ventura Lambrate, namely the creative space DIN – design in, organized by the Italian partner RDP – Promotedesign.it. Along with Russians, about 100 designers from different countries of the world presented their new collections: Italy, Sweden, Germany, Switzerland, Spain, Denmark, England, Ireland, Portugal, Belgium, Hungary, Japan, China, USA and South America. Unlike the pavilions in Florence and London, this time, another exhibition format was chosen: since the aim of the project is constant experimentation with expo-forms, after the show-room and the classical stand, the organizers decided to show Russian design in an industrial trade-format. Thanks to the strategic position of the DIN creative space (2000 sq m) with opposite entrances to two central streets in the Ventura Lambrate quarter, eco-design (recycled cardboard and pallets) and an open atmosphere, an atmosphere reminiscent of Fiera Rho, the exhibition was visited by over 100,000 human.
The RUSSIAN DESIGN PAVILION project continues to draw attention to the problem of promoting domestic design abroad, developing international dialogue among professionals and organizing joint projects aimed at strengthening the Made in Russia brand.
The company EXPROMT, presented a unique interpretation of Russian handicraft culture, embodied in modern forms and materials. The authors of the project were Russian designers Sergei Shashmurin and Alexei Bykov.
The O-zone zoning system of DuPont ™ Corian® material is reassigned for use in public spaces or private interiors. The collection is based on bionic motifs, which were typical for traditional Russian toys and dishes of ancient Russia.
The collection is represented by three types of objects: partitions with niches for storage provided by an autonomous ozonation system, benches, and a set of flowerpots.
These objects form a single sculptural composition with elements of Russian color and graphically stylized ornaments of the interpreted stylistics of Gzhel’s painting, painted on the surface of Corian © using a special technology of sublimation.
The O-zone collection provides an opportunity to feel the natural beauty of living forms and absolute comfort, corresponding to natural aesthetics and affordable functionality.
